Prolific Performance is a youth sports nonprofit focused on access, opportunity, and long-term impact. I supported Prolific through mission-driven storytelling and digital marketing campaigns designed to help donors and the community understand why youth sports matter beyond the game.

The work reframed sports as a pathway to confidence, friendships, opportunity, and future success, not just competition.

I planned and executed integrated marketing campaigns, combining strategy, copywriting, SEO, and multi-channel distribution to increase awareness, donor trust, and community engagement.

• Campaign strategy and messaging framework

• Buyer persona development and donor psychology

• SEO-optimized blog posts and long-form content

• Email marketing campaigns for donors and parents

• Platform-specific copy for:

  • Facebook

  • Instagram

  • X (Twitter)

  • LinkedIn

• Visual storytelling and layout direction for nonprofit communications

“What If They Never Played?”

A thought-leadership campaign exploring how youth sports helped shape famous leaders, artists, and icons, positioning early access to sports as a foundation for confidence, leadership, and life trajectory.

“What If You Never Played?”

A community-focused campaign spotlighting local athletes whose lives were shaped by youth sports, emphasizing friendships, mentorship, opportunity, and belonging

“The True Cost of Sports”

A donor-education campaign breaking down the true cost of youth sports, including hidden financial and logistical barriers families face beyond registration fees

• Strengthened mission clarity through strategic storytelling

• Improved donor understanding of youth sports barriers and impact

• Created reusable campaign frameworks for future fundraising and outreach

• Demonstrated Prolific’s value beyond fundraising asks, centering community and long-term outcomes