Ahman Green is a former NFL star who expanded his post-football career into media, esports, education, and digital culture. His brand spans livestreaming, podcasting, university esports leadership, sponsorship development, and community-focused initiatives aimed at bridging access and opportunity in gaming and technology.

This case study highlights my role in helping coordinate, grow, and position Ahman’s athlete-led brand ecosystem across platforms, partnerships, and programs.

I supported Ahman Green’s brand through strategic coordination and hands-on digital marketing, helping translate his voice, credibility, and vision into structured media, sponsorship, and esports initiatives. My work connected content, partnerships, and operations across athlete branding, higher education esports, and digital media.

• Coordinated meetings, timelines, and execution across brand, media, and partnership initiatives.
• Podcast and livestream planning, promotion, and guest outreach
• Grant writing for a Digital Divide initiative
• University esports support at the University of Nebraska–Lincoln developing sponsorship storytelling and outreach support, including a sponsorship deck and partnership positioning.
• Relationship building that supported brand growth and collaborations including Ahman being signed to Ford Models Esports.

The Digital Divide Project is a community access and education initiative designed to address digital inequities affecting students in underserved communities, including Black, Latino, low-income, and rural populations. The project uses esports and gaming as an entry point to build digital literacy, STEM exposure, and long-term career pathways in a technology-driven economy.

The initiative was developed in collaboration with Ahman Green and aligned with higher education, K–12 partners, and community organizations.