professional summary

I’m a digital marketing and project coordination professional with experience supporting nonprofits, foundations, small businesses, and community-focused organizations. My work spans content creation, website management, email marketing, media production, and cross-functional collaboration.

With a background in journalism and public relations, I focus on clear communication, organized execution, and thoughtful storytelling that supports mission-driven work and community impact.

I currently run CAW Creative Services and Check Engine Studio, where I design and maintain WordPress websites, create digital and print designs, and support small businesses and nonprofits with clear, engaging storytelling.

Previously, I supported brand, media, and foundation initiatives for former NFL and Nebraska Football player Ahman Green, managing marketing workflows, producing podcast and livestream content, coordinating partnerships, and supporting digital platforms. That work included contributing to the Digital Divide Project, focused on expanding digital access and opportunities for underserved students.

Earlier in my career, I worked at Allstate Insurance Company in highly regulated environments and won an internal Good Hands intrapreneurship competition centered on social impact. I’m certified in Digital Marketing and Sales Growth, hold a Bachelor of Journalism in both Advertising and Broadcast Journalism from the University of Nebraska–Lincoln, and bring a strong commitment to accessibility, inclusion, and community-driven work.

Experience Highlights

Marketing and media coordination

  • Coordinated marketing calendars, project requests, timelines, and communication workflows
  • Led digital marketing and content efforts across websites, email newsletters, social media, podcasts, livestreams, and esports initiatives
  • Served as Producer for the Gamers Lounge podcast, supporting guest outreach and booking, show preparation, recording coordination, and promotion

website & content management

  • Designed, built, and maintained WordPress websites using Divi and Elementor
  • Supported storytelling content, program highlights, and partnership promotion

  • Collaborated on content strategy, copywriting, and ongoing updates

community and mission-driven work

  • Supported the Ahman Green Foundation’s Digital Divide Project, focused on digital equity, STEM access, and digital citizenship
  • Contributed to a winning intrapreneurship proposal at Allstate centered on financial empowerment for survivors of domestic abuse
  • Provided marketing and storytelling support for youth sports and community programs

skills & Tools

Marketing & Content

  • Digital marketing coordination and campaign execution
  • Content Strategy
  • Content creation, blog, copywriting, and storytelling
  • Social media management and scheduling
  • Email marketing and newsletters (Constant Contact, Mailchimp)
  • Community engagement and mission-driven messaging

Project Coordination & Tools

  • Project requests, marketing calendars, and timelines

  • Cross-functional and vendor communication

  • Asset coordination and brand consistency

  • Stakeholder Collaboration
  • Microsoft Office and Google Workspace

Web & design

  • WordPress website management (Divi, Elementor)
  • Canva and Adobe Photoshop
  • Basic SEO fundamentals and content optimization
  • Accessibility-aware content and layout practices

streaming & Digital Media

  • OBS Studio and Streamlabs (livestream setup, scenes, overlays, and audio sources)

  • Livestream production support and troubleshooting

  • Basic video editing (DaVinci Resolve)

Education

bachelors of journalism

Advertising & Broadcasting with Public Relations Emphasis

University of Nebraska-Lincoln

certifications

Digital Marketing Certificate – Chegg Skills
Sales Growth Certificate – eCornell
Adult CPR/AEd – American Red Cross

Email

hello@raynawatson.com

Phone

(347) 730-3847

Lincoln, NE